Whether you are a webmaster who needs funds to keep your website running or you are a person who wants your website to be your primary source of income, affiliate marketing can help you. If your website is rich in content and offers good value, then Google AdSense can also help you.
Why Affiliate Marketing?
Affiliate marketing is without doubt the easiest and quickest way that you can earn money online. If you have your own products that you want to sell, that is also great. Why not pay people a commission to sell your product? It proves much cheaper and more beneficial than any conventional method of advertising.
There are many methods of affiliate marketing, such as pay-per-sale, pay-per-lead and pay-per-click. The pay-per-click method is continuously increasing in popularity because affiliates only have to refer people to the merchant's website in order to earn money. However, this can be quite risky for the merchant for obvious reasons. Merchants generally prefer the pay-per-sale method because then they only pay commissions when affiliates actually sell their product. The pay-per-sale method is therefore the most common in affiliate marketing.
What about Google AdSense?
Google AdSense incorporates the pay-per-click method in its service. An advertiser will sign up and create ads that link back to their website. These ads will then appear on relevant Google searches. Google can also place ads on your website. In Google AdSense, you only have to place a code on your website and Google does the rest. Ads that Google places on your website would only be those ads that are relevant to your content. This means that many of your site's visitors will be interested in the products being advertised.
Advertisers pay Google each time someone clicks on their ad. As an affiliate, you get paid every time someone clicks on one of the advertisements that you have on your website. Google AdSense cheques are usually sent out on a monthly basis. There is also a tracking tool that allows you to know your earnings from each ad.
The Google AdSense affiliate programme works for both the affiliate and the merchant. From the merchant's view point, advertising this way is much more effective and cheaper because their ads are being targeted to their specific audience. From the affiliates point of view, creating websites and driving traffic to those websites is their job and they get paid every time one of their ads is clicked.
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